In this episode Justin details how he leveraged influencers on Instagram, Facebook & Tiktok to take his brand, Lumineux to the next level on Amazon hitting #1 in Health & Household for a period and routinely being in the top 100 during Prime Day.
Before tapping into the world of influencers Lumineux was a small brand, stuck under $100,000 per month in sales and just slowly growing. Everything changed when Justin and his team decided to show people how effective their products were by introducing the products to medium to larger influencers on Instagram and Facebook.
One influencer video changed it all and then they quickly got to work to recreate the lightning in a bottle. 2 years later they’re competing with the largest dental brands on Amazon and have routinely achieved being in the top 10 in Health & Household!
