Today Prudence Millsap, Co-Founder and CEO of Beauty by Earth joins the show to discuss what drives her, what she doesn’t like and what her secret is to having a wildly successful beauty brand in an incredibly over-crowded space.
Beauty by Earth one of the fastest-growing natural skincare companies in the U.S. due it’s commitment to high-quality, natural ingredients
Check them out! www.beautybyearth.com https://www.amazon.com/beautybyearth
In this episode Doug discusses how he started from complete scratch and with very little capital and what it took for him to not just break through to profitability, but to dominate his category and hit 8 figures in sales in 2023 alone!
Doug also breaks down how his success comes from a mix of perseverance and really focusing a lot of attention to the data and the science of fundamental marketing and data driven product development.
In this episode Justin details how he leveraged influencers on Instagram, Facebook & Tiktok to take his brand, Lumineux to the next level on Amazon hitting #1 in Health & Household for a period and routinely being in the top 100 during Prime Day.
Before tapping into the world of influencers Lumineux was a small brand, stuck under $100,000 per month in sales and just slowly growing. Everything changed when Justin and his team decided to show people how effective their products were by introducing the products to medium to larger influencers on Instagram and Facebook.
One influencer video changed it all and then they quickly got to work to recreate the lightning in a bottle. 2 years later they’re competing with the largest dental brands on Amazon and have routinely achieved being in the top 10 in Health & Household!
