Your Reach with Direct To Consumer

Q: What is your minimum ad spend requirement?

To generate statistically significant data and allow algorithms to optimize properly, we recommend a minimum monthly ad spend of $10,000 for Meta and $10,000 for Google. Lower budgets make it difficult to exit the learning phase and scale efficiently.

Q: Do you offer creative services for ads?

Yes. Creative is the primary driver of ad performance. We guide creative strategy, write ad copy, edit assets for conversion optimization, and offer AI-driven creative production at scale to continuously feed the algorithm with high-performing content.

Q: How does your pricing work for media buying?

Our pricing model is transparent: a management retainer plus a percentage of ad spend. As ad spend increases and campaign complexity grows, our fee scales accordingly.

Q: Do you help with Shopify website optimization (CRO)?

Yes. We include foundational Conversion Rate Optimization (CRO) support within our management. This includes auditing landing pages, checkout flow, offer structure, and strategies to improve Average Order Value (AOV) and maximize conversion efficiency.

Q: How often do we meet?

We conduct weekly or bi-weekly strategy calls to review ROAS (Return on Ad Spend) and MER (Marketing Efficiency Ratio). Clients also receive access to a live dashboard or weekly performance summaries.

Q: Can you integrate my DTC marketing with my Amazon efforts?

Yes. We run external traffic campaigns such as Google to Amazon and Meta to Amazon. These campaigns improve Amazon organic ranking and are tracked via Amazon Attribution. We also partner with PixelMe to provide advanced tracking and optimization for Google to Amazon campaigns.

Q: Who owns the ad account?

You retain full ownership. We operate within your Business Manager and Ad Account. All data, pixels, and creative assets remain your property, including historical campaign data.

Q: How quickly can we scale?

Scaling depends on inventory availability and unit economics. Once a winning creative and audience combination achieves your target CPA (Cost Per Acquisition), we increase budgets incrementally—typically around 20% every few days—to maintain performance efficiency without destabilizing the algorithm.

Amplify Your Reach with Direct To Consumer

Expand your brand’s influence and drive sales through our strategic omnichannel director to consumer strategy leveraging the power of Shopify, Meta, Google and email marketing

What is DTC Management?

Direct-to-consumer (DTC) ecommerce management is a service where an agency oversees website optimization, paid advertising, email marketing, conversion rate optimization, and customer acquisition to grow a brand’s online revenue without relying on marketplaces. The focus is on increasing lifetime value, lowering customer acquisition costs, and improving retention.

Unlock Your Omnichannel Potential Through DTC

Build deeper customer relationships, control your brand experience, improve profit margins, and gain valuable data insights by selling direct to consumer—allowing private label brands to scale sustainably without relying on third-party platforms.

30 Websites

With 42 DTC websites under our belt we have helped many Amazon sellers diversify through an omnichannel marketing strategy

$ 4 Million

Bullseye Sellers is managing $4.5 Million in monthly Google & Meta advertising direct to consumer

8 Platforms

Our DTC team are experts at over 10 platforms including Shopify, Klaviyo, Google Ads, Meta Ads Manager, and more!

70 % Referrals

80% of our new clients come in unsolicited as a referral from an existing, happy client!

Direct-to-Consumer Advertising Services — What's Included

Bullseye Sellers provides full-service direct-to-consumer (DTC) advertising and ecommerce growth management designed to scale profitable revenue across paid media, owned channels, and on-site optimization. Our DTC services combine acquisition, retention, creative testing, and technical execution to maximize customer lifetime value.

Meta Advertising (Facebook & Instagram Ads)

We build, manage, and scale Meta advertising campaigns designed to drive profitable customer acquisition.

Campaign structure development
Audience testing and scaling
Creative testing frameworks
AI-driven ad creative generation
Conversion tracking and pixel optimization
Budget allocation and ROAS optimization

Our objective is disciplined scaling with controlled customer acquisition costs..

Google Ads Management

We manage Google Search, Performance Max, YouTube, and Shopping campaigns to capture high-intent demand and expand reach.

Keyword strategy and bidding optimization
Shopping feed management
Performance Max structure
Branded and non-branded search scaling
Attribution and conversion tracking setup

We focus on capturing demand while maintaining profitability.

AI-Powered Creative Testing & Performance Optimization

We deploy structured creative testing systems using AI-assisted ad variations, hook testing, and data-backed iteration cycles.

Click-through rate improvement
Conversion rate optimization
Cost per acquisition reduction
Scaling velocity acceleration

Creative testing is the foundation of sustainable DTC growth.

Shopify Custom Development & Conversion Optimization

We provide custom Shopify coding, theme optimization, and conversion rate improvements to increase revenue per visitor. This includes:

Custom landing page builds
Conversion rate optimization (CRO)
Speed optimization
Upsell and bundle implementation
Custom functionality development

Technical performance directly impacts advertising efficiency.

Landing Page Strategy & Funnel Development

We build high-converting landing pages designed specifically for paid traffic. Our funnel strategy includes:

Offer positioning
Page layout testing
Long-form and short-form landing pages
Split testing frameworks
Conversion tracking and analytics setup

Landing pages are engineered for revenue, not aesthetics.

Email Marketing & Klaviyo Management

We manage lifecycle email marketing through Klaviyo to increase retention, repeat purchases, and lifetime value. Our Klaviyo services include:

Welcome series flows
Abandoned cart recovery
Browse abandonment
Post-purchase flows
Replenishment campaigns
Promotional broadcast strategy
Segmentation and personalization

Retention marketing lowers blended customer acquisition cost and improves profitability.

SMS Marketing & Automation

We build and manage SMS funnels that drive immediate revenue and improve engagement. This includes:

Abandoned cart SMS
Promotional campaigns
Launch announcements
Segmented messaging
Compliance monitoring

SMS increases conversion rates and shortens purchase cycles.

Influencer & Performance-Based Creator Marketing

We manage influencer partnerships designed to drive both brand awareness and measurable revenue. Our influencer services include:

Creator sourcing and outreach
Performance-based deal structuring
Affiliate tracking integration
Content repurposing for paid ads
Revenue attribution tracking

Influencer marketing supports both paid media scaling and organic brand growth.

Performance Tracking & Profitability Analysis

We track blended ROAS, customer acquisition cost, contribution margin, lifetime value, and channel attribution to guide scaling decisions.

Every growth decision is tied to profitability and long-term brand equity.

Who Is DTC Advertising For?

Our DTC advertising services are designed for:

Ecommerce brands scaling beyond $50,000 per month
Companies seeking profitable customer acquisition
Shopify brands needing technical and marketing alignment
Marketplace brands expanding into owned-channel revenue
Businesses looking to lower blended CAC and increase lifetime value

Ready to Scale Your D2C Business?

Every decision is tied to measurable performance metrics and profitability. Let’s build an D2C strategy that drives real results.

Direct-to-Consumer Management & Advertising FAQs

Which platforms do you buy media on?

We specialize in Meta (Facebook & Instagram) and Google Ads (Search & Shopping), as these remain the two biggest drivers for DTC revenue. We also integrate TikTok ads for a holistic funnel approach if your brand is active there.

What is your minimum ad spend requirement?

To get statistically significant data and allow our algorithms to optimize, we generally recommend a minimum monthly ad spend of $10,000 per month for Meta and $10,000 per month for Google. Anything less makes it difficult to exit the “learning phase” and scale effectively.

Do you offer creative services for ads?

Yes. Creative is the single biggest variable in ad success today. We can guide the creative strategy, write the ad copy, and edit assets to ensure they are optimized for clicks and conversions. Additionally, we offer AI creative asset production at scale, generating large volumes of high-quality content specifically designed to feed the Meta Adrometa algorithm and drive continuous performance improvements.

How does your pricing work for media buying?

Our model is transparent: A management fee (retainer) plus a percentage of ad spend. As you scale your spend, our workload increases to manage the complexity of the campaigns, and our fee scales accordingly.

Do you help with Shopify website optimization (CRO)?

Driving traffic is expensive, so we want to make sure it converts. We include basic Conversion Rate Optimization (CRO) advice in our management—auditing your landing pages, checkout flow, and offer structure to maximize Average Order Value (AOV).

What are the contract terms?

We typically require a 3-month initial agreement. Media buying requires testing, learning, and iterating. It often takes the first 30-60 days to identify the winning audiences and creatives that allow us to scale profitably in month 3 and beyond.

How often do we meet?

We offer weekly or bi-weekly strategy calls to review ROAS (Return on Ad Spend) and MER (Marketing Efficiency Ratio). We also provide a live dashboard or weekly email summaries so you always know where your budget is going.

Can you integrate my DTC marketing with my Amazon efforts?

Absolutely. We can run “Google to Amazon” or “Meta to Amazon” external traffic campaigns. This is a great strategy to improve Amazon organic rank (since Amazon loves external traffic) and can be tracked using Amazon Attribution. We are also a preferred partner with Pixelme for Google to Amazon ads, which allows us to leverage best-in-class tracking and optimization for your campaigns.

Who owns the ad account?

You do. We always work out of your Business Manager and Ad Account. You retain full ownership of the data, pixels, and creative assets. If we ever part ways, you keep all the historical data.

How quickly can we scale?

Scaling depends on your inventory levels and your unit economics. Once we find a winning creative/audience combination that meets your target CPA (Cost Per Acquisition), we scale the budget incrementally (usually 20% every few days) to maintain efficiency without “breaking” the algorithm.

Client Testimonials

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